Basic Information
Name
Youth Demand
Where
United Kingdom, various locations.
When
Since January 2024, to October 2025. Claim to continue until all demands are met.
Status
Main Issue
The group engages in non-violent civil resistance to highlight the UK government’s enabling of genocide in Palestine. Their actions includes blocking the Cisco float at London Pride 2025, for the company’s links to Israel, blocking London bridges to traffic and staging protests.
The group’s demands are to end all trade with Israel and make the rich pay. Specifically, the UK government must impose a total trade embargo on Israel and the UK government must raise £1tn by 2030 from the super rich and fossil fuel.
Modalities of the Action
The protests are youth-run events designed to be civil disobedience and disruptive. They, therefore, encounter police violence in response. 4 activists were pre-emptively arrested during a police raid during one of their meeetings.
Core narrative & Audience
Protesters describe themselves as stepping up to achieve something that should not be as hard as people make it out to be. Older generations are not sufficiently resisting Israel and the climate crisis so the youth needs to step up.
The key message was the active fight against genocide orchestrating by a rigged system.
Intended audience at this stage is other young people who might join and grow the movement. Overall, the audience is everyone who will be disrupted.
External Narrative and Counternarrative
They are seen as disruptive and a nuisance needing to be arrested. They have taken over from Just Stop Oil and so are being dismissively called JSO2.0.
Mainstream media through online articles and news segments following arrests.
The Guardian and Morning Star have been more sympathetic and produced more articles about them. The articles do not take a side but do not dismiss them.
The main effect of the action was to exacerbate a political divide on the issue. Left-wing newspapers report fairly, right-wing papers report aggressively.